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The Growth Imperative (Fueling Growth in Organizations)

Shareholder expectations and/or internal management targets to increase market capitalization are driving the demand for sustained, controlled growth, quarter-over-quarter.  And yet, despite this mandate, and in some cases because of this mandate, organizations are forced to fight fires at the expense of allocating the needed resources to identify and pursue growth opportunities. The tyranny of the urgent is driving out organizations’ capacity to invest in long-term growth.

Organizations know they should spend the necessary time and effort to better understand their core business model and seek ways to identify new growth opportunities. And yet, most organizations do not have a systematic approach to create a growth agenda.

Why is Growth Hard?

  • not enough resources
  • not enough ideas
  • not enough knowledge on how to execute
  • not enough time
  • not enough latitude to fail (stakeholder expectations)

Many Growth efforts fail because organizations add a growth agenda onto an already overtaxed organization.  You must remove things from a full plate before you can add new things to your plate.

  • Clarify your current growth agenda
  • Prioritize your initiatives
  • Mobilize and identify new opportunities
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